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Programmatic Advertising & How It Can Drive Your PPC Forward
Conversion is a journey, not a destination. Customers are spending more time online across multiple devices as they walk the path to conversion. In short, conversion funnels are more fragmented than...
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Create A Killer PPC Strategy With This 3-Step Process
Throughout my digital marketing career, I’ve had the good fortune to audit numerous paid search accounts. Many of these accounts are missing one critical component: a coherent strategy. Without a...
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5 tips for leading a strong PPC team
My primary responsibility at Hanapin Marketing is leading a team of account managers and production staff. Building and molding a strong paid search team is the most important and challenging aspect...
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Using automation to execute PPC strategy
Both technology and automation play a huge role in the digital marketing space. Paid search and social functionality is more complex than ever, the number of platforms and networks that need to be...
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Why call tracking helps improve PPC lead generation account performance
Many businesses receive significant lead volume from phone calls. The reason marketers want to generate phone leads is to capitalize on the immediacy of being able to activate the sales funnel. This...
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Improve your paid search & social through relationship marketing
A major shift I’ve observed taking place in both the paid search and social advertising industry is a move toward relationship marketing. Brands can no longer be available to customers only when...
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A proven method for building a strong PPC account team
As director of services at an agency, one of my main responsibilities is creating account teams for new clients and making sure existing teams are properly resourced. At Hanapin Marketing, we staff...
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Learn 3 proven methods for winning additional PPC budget from your clients
One of the chief success metrics for our agency’s account management team is organic growth. We define organic growth as the amount of additional revenue generated through our existing client...
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Critical tips for navigating difficult client relationships
At some point in your PPC career, it’s nearly guaranteed you’ll have to manage a difficult client. Whether it’s an agency, consultancy or in-house relationship, somebody’s bound to be unhappy....
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2-step methodology for dealing with PPC performance downturns
The most important thing I’ve learned from my 15 years of PPC experience is that sooner or later, account performance will take a downturn. When that day comes, we must be prepared to deal with the...
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Invest in a killer PPC campaign by using these smart budget strategies
Budgeting is one of the most important components of pay-per-click (PPC) account management. They are a direct reflection of a campaign’s priorities and are the bridge that ties strategy and tactical...
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Stay sharp and relevant with ongoing PPC training
The paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional operates. Account managers must be more...
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A look at the new Google Ads (AdWords) interface
Last month, Google began transitioning accounts from the old AdWords (now Google Ads) interface to the new one exclusively. The purpose of this update is to provide advertisers with more resources to...
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Using automation to execute PPC strategy
Both technology and automation play a huge role in the digital marketing space. Paid search and social functionality is more complex than ever, the number of platforms and networks that need to be...
View ArticleClik here to view.
Why call tracking helps improve PPC lead generation account performance
Many businesses receive significant lead volume from phone calls. The reason marketers want to generate phone leads is to capitalize on the immediacy of being able to activate the sales funnel. This...
View ArticleClik here to view.
Improve your paid search & social through relationship marketing
A major shift I’ve observed taking place in both the paid search and social advertising industry is a move toward relationship marketing. Brands can no longer be available to customers only when...
View ArticleClik here to view.
A proven method for building a strong PPC account team
As director of services at an agency, one of my main responsibilities is creating account teams for new clients and making sure existing teams are properly resourced. At Hanapin Marketing, we staff...
View ArticleClik here to view.
Learn 3 proven methods for winning additional PPC budget from your clients
One of the chief success metrics for our agency’s account management team is organic growth. We define organic growth as the amount of additional revenue generated through our existing client...
View ArticleClik here to view.
Critical tips for navigating difficult client relationships
At some point in your PPC career, it’s nearly guaranteed you’ll have to manage a difficult client. Whether it’s an agency, consultancy or in-house relationship, somebody’s bound to be unhappy....
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